The name of our company is derived from nautical terminology and custom. A mainbrace is the line with pulley used to hoist the mainsail of the sort of wooden sailing ship traditional to Atlantic Canadian waters.

The term “splicing the mainbrace” refers to the Royal Navy custom of rewarding a ship’s crew for a job particularly well done by serving everyone an extra tot of rum. To do this, the Captain gave the order, “Splice the Mainbrace!”

As a beverage alcohol agency in Atlantic Canada which is committed to doing the job particularly well for our clients around the world, what could be more natural than to associate ourselves with the notion of Splicing the Mainbrace?